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Carolina Apartment Group
An apartment community beginning its day — grounds crew at work and a team member arriving at the clubhouse

About

We came from
apartment operations.

Carolina Apartment Group was built from apartment-industry experience — not a traditional advertising-agency model.

Who we are

Carolina Apartment Group grew from apartment operations rather than from a traditional advertising-agency model.

CAG's perspective comes from operating communities, leasing apartments, working with onsite teams and seeing firsthand how local relationships, property presentation, resident experience and disciplined operations affect performance.

A well-kept apartment walkway after rain — landscaping, lit entries and a resident heading home while grounds staff work nearby

What we saw

Opportunity right outside the leasing office.

We saw how much leasing opportunity existed immediately around apartment communities.

We also saw how difficult it was for busy onsite teams to consistently develop those relationships while managing everything else.

CAG was built to help close that gap.

People. Relationships. Performance.

  • People.

    Hands-on apartment expertise from people who have operated communities and worked alongside onsite teams.

  • Relationships.

    Hyperlocal outreach and relationship development around each community.

  • Performance.

    Supporting expertise in apartment operations, leasing, marketing, resident experience, reputation and training.

An established apartment home with an updated kitchen, living and dining areas, and a tree-facing balcony

Leadership

The people behind the work.

Portrait of Robert Hodge, Founder & Principal of Carolina Apartment Group

Robert Hodge

Founder & Principal

Robert brings more than 30 years of multifamily experience to Carolina Apartment Group, with a career spanning property operations, acquisitions, dispositions, capital improvements and business development. His background includes leadership roles with Merry Land & Investment Company, Equity Residential and AIMCO, working with apartment communities across the Southeast.

From traditional garden apartments to boutique and mid-rise communities, Robert has spent his career helping properties perform, supporting onsite teams and building relationships that last. He believes great leasing results start with understanding the people, properties and neighborhoods behind the numbers.

Away from work, Robert and Jardine enjoy keeping up with their family, homeschooling their two youngest sons and cheering on their children in sports and life's many adventures.

Areas of focus

  • Property operations
  • Acquisitions and dispositions
  • Capital improvements
  • Property repositioning
  • Lease-ups
  • Owner partnerships
Portrait of Jardine Hodge, Operations & Marketing at Carolina Apartment Group

Jardine Hodge

Operations & Marketing

Jardine knows apartment communities from the inside out. Her career has taken her from executive administration and onsite property management to regional property operations and marketing leadership throughout Georgia and the Carolinas.

She brings a practical understanding of what makes communities successful, along with a natural talent for organization, creativity and connecting with people. Jardine believes the little things matter—welcoming experiences, thoughtful communication and the relationships that turn an apartment community into a place people are happy to call home.

Outside of work, she's usually keeping the family moving, supporting the boys' activities and finding ways to make everyday life a little more memorable.

Areas of focus

  • Property operations
  • Regional coordination
  • People Engagement
  • Marketing and communications
  • Community Relationships
  • Team development

Let's talk about what you're working on.

Whether you're thinking about leasing velocity, local outreach, resident experience, property positioning or simply looking for another perspective, we'd be glad to start a conversation.

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