Back to Basics. Forward in Results.

Real connections. Real leads. Real leasing success.

Welcome to Carolina Apartment Group, the Carolinas trusted in-person outreach marketing firm for well-managed apartment communities with a team who cares.

We help premier properties and their hard-working team stand out with hyperlocal, face-to-face marketing strategies that drive real results. Simply put; we help you put the final marketing pieces together to be highly successful.

  What Makes Us Different

In an industry dominated by clicks, algorithms, and impersonal platforms, we’ve chosen a different path — one rooted in connection and community.

Our “Back to Basics” model leverages local relationships and face-to-face interactions to generate qualified leads, strengthen resident satisfaction, and help great apartment communities thrive.

We only work with a limited number of clients per submarket to ensure personalized service and measurable results. Our “Members Only” marketing strategy is built on trust, quality, and shared values — because we treat every community as if it’s our own.

Real communities. Real people.

Watch our video.

We’re Not for Everyone—And That’s the Point

We only partner with 5 properties per submarket each year to maintain a hyper focus and deliver results. When we commit, we go all in—working as if your community were our own.

Why It Works

  • A man with glasses and a black shirt smiling at a meeting table with laptops and notebooks, with other people partially visible.

    70% of net apartment leases originate from local referrals and drive by leads not digital ads.

  • A man and a woman sitting at a small round table in a cafe, looking at a laptop together.

    Higher conversions: Our community partner leads close at rates up to 80–100%. 

  • Two people in business attire having a discussion with a tablet and a stylus, sitting at a table with two coffee cups.

    Lower cost per lease: No wasted ad spends. Just effective, human-centered marketing.

  • City skyline with high-rise buildings and a park with colorful autumn trees reflected in a calm river.

    $65 million in local economic impact is generated for every 1,000 apartment residents—we connect that power to your local community.

View Our Services

Whether you need to boost occupancy, increase visibility, or create stronger community engagement, we’re here to connect your community with great sale leads that turn into great residents.

 “We were able to find the perfect apartment quickly when we moved to Charlotte for a new job. Little did we know our employer had a preferred community relationship with Carolina Apartment Group. We were able to set up a tour at two of our firms partnered apartment communities, apply and sign our lease within the same week! We could not be more pleased to find a home where we work, live and play.”

—Keith